Connecting Experience: The Mobile V&A Visitor Experience
Updated: Jun 22, 2021
The digital age has radically changed the world; modern consumers see one brand, one experience, regardless of channels.The framework of a seamless, and personalised customer journey has been foremost in marketing discussions of the twenty-first century. There has been a concomitant move towards accessing museums via the Internet from searching for exhibitions, collections, and virtual tours. With the current pandemic lockdown, the need for online access has dramatically accelerated. The results, however, have been notably uneven: disjoined channels in museums across physical and virtual spaces have led to great frustrations. So, How do we face such complex challenges in creating an enjoyable experience? Furthermore, what can we learn from the history of design?
I recently researched the museum visitor ecosystem and gained some valuable understanding on creating a seamless visitor experience with these questions in mind. The research examined the innovation of contemporary museum culture while emphasising the necessity of sustainable development.
If you are interested in knowing more about the topic, please do not hesitate to contact me.
Mixed media digital picture, by Ling Cai, 2020. Content: The Ceramic Staircase, built between 1865 and 1871, © The Victoria and Albert Museum, London. Photograph by Marcus Ginns, copyright © 2021. Reproduced with permission of the Photographer.
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