Blog | Ling Cai

Ling Cai

Connecting Experience: The Mobile V&A Visitor Experience

The digital age has radically changed the world; modern consumers see one brand, one experience, regardless of channels.The framework of...

Ling Cai

Shaping Innovation: Is Design Thinking Dead?

Recently there has been much discussion around the nature of design thinking. A thinking that is the formal cognitive and strategic...

Ling Cai

Rethink Seamless Experience With Tips

The contemporary challenge focuses on the audience's engagement now entails a complex combination of experience and personalisation,...