The contemporary challenge focuses on the audience's engagement now entails a complex combination of experience and personalisation, which has led to further complication by the conflicts between online and offline environments: siloed channels lead to frustrations. Such concerns have created by misinterpreting the role of branding and experience design. This post discusses essential steps with some tips and tools to create a great experience, that is emotionally connected with your customers.
Rethink Seamless Experience
To rethink how to create a seamless experience, four questions to consider before making an important decision in business. They are:
What is your brand personality?
Who are your customers?
What are their expectations?
How would they like to engage with your brand?
Tip:
To answer the above four questions. You can start to engage your employees and target customers in one room to do role-playing games. This way helps you learn what a smooth experience meant for your customers. It is one of the co-creation techniques. It enhances your ability to better leverage design, brand strategies, and technologies by engaging your target customers in the initial learning process.
Here’s how to do it:
Re-design your brand strategy
Define your target customers
Invite them in a workshop
Design themes and questions
Set up role-play game
Collect feedback
Analyse data
Share findings to your wide teams
Take action
Build, Measure and Iterate
By Ling Cai
Illustrations: © Unsplash