• Ling Cai

Rethink Seamless Experience With Tips

Updated: May 5


The contemporary challenge focuses on the audience's engagement now entails a complex combination of experience and personalisation, which has led to further complication by the conflicts between online and offline environments: siloed channels lead to frustrations. Such concerns have created by misinterpreting the role of branding and experience design. This post discusses essential steps with some tips and tools to create a great experience, that is emotionally connected with your customers.


Rethink Seamless Experience

To rethink how to create a seamless experience, four questions to consider before making an important decision in business. They are:

  1. What is your brand personality?

  2. Who are your customers?

  3. What are their expectations?

  4. How would they like to engage with your brand?


Tip:

To answer the above four questions. You can start to engage your employees and target customers in one room to do role-playing games. This way helps you learn what a smooth experience meant for your customers. It is one of the co-creation techniques. It enhances your ability to better leverage design, brand strategies, and technologies by engaging your target customers in the initial learning process.


Here’s how to do it:

  1. Re-design your brand strategy

  2. Define your target customers

  3. Invite them in a workshop

  4. Design themes and questions

  5. Set up role-play game

  6. Collect feedback

  7. Analyse data

  8. Share findings to your wide teams

  9. Take action

  10. Build, Measure and Iterate


By Ling Cai


Illustrations: © Unsplash


#CoCreation

#SeamlessExperience

#Innovation

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