Rethink Seamless Experience With Tips

The contemporary challenge focuses on the audience's engagement now entails a complex combination of experience and personalisation, which has led to further complication by the conflicts between online and offline environments: siloed channels lead to frustrations. Such concerns have created by misinterpreting the role of branding and experience design. This post discusses essential steps with some tips and tools to create a great experience, that is emotionally connected with your customers.

Rethink Seamless Experience

To rethink how to create a seamless experience, four questions to consider before making an important decision in business. They are:

1. What is your brand personality?

2. Who are your customers?

3. What are their expectations?

4. How would they like to engage with your brand?
   

Tip:

To answer the above four questions. You can start to engage your employees and target customers in one room to do role-playing games. This way helps you learn what a smooth experience meant for your customers. It is one of the co-creation techniques. It enhances your ability to better leverage design, brand strategies, and technologies by engaging your target customers in the initial learning process.

Here’s how to do it:

1. Re-design your brand strategy

2. Define your target customers

3. Invite them in a workshop

4. Design themes and questions

5. Set up role-play game

6. Collect feedback

7. Analyse data

8. Share findings to your wide teams

9. Take action

10. Build, Measure and Iterate

By Ling Cai

Illustrations: © Unsplash

#CoCreation

#SeamlessExperience

#Innovation